ADOBE CONNECT

 

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UNDERSTANDING THE USER AND THEIR NEEDS

 

 

What the user experiences once they have access to Adobe Connect Meeting Room.

WEBSITE BROWSER       -       VERSUS      -      DESKTOP APPLICATION

COMPARING THIS LAYOUT TO WHAT YOUR SEE ON GOOGLE MEET, SKYPE AND ZOOM WHEN FIRST LOGGED IN

 

GOOGLE MEET HOMEPAGE

SKYPE HOMEPAGE

ZOOM HOMEPAGE

All 3 platforms seem to have very similar layouts compared to Adobe Connect Layout.

 

WHO IS THE USER

 

 

Personas

GOAL DIRECTED PERSONAS (real people) BASED OFF INITIAL VIDEO CONFERENCE CALLING INTERVIEWS.

Age group interviewed 25 - 35.

 

WHAT THE USER WANTS

 

 

Interview Results

What exactly does the user want from video calling and conferencing platforms?

Age group interviewed 25 - 35.

EASY TO USE & VISUALLY PLEASING 

EXPERIENCE LIKE GOOGLE MEET,

SKYPE AND ZOOM.

CHAT ROOM FEATURE LIKE WATSAPP

PROMISED SECURITY

LIKE GOOGLE DRIVE

 

WHAT THE USER DOES NOT WANT

 

 

Interview Results

What the user does not want to experience from the Adobe Connect platform?

SLOW APPLICATION

BAD PERFORMANCE

BACKGROUND NOISE

DISTRACTION

EXPLORING THE COMPEITION

 

 

Layout Options

GOOGLE MEET

Source: https://www.thewindowsclub.com/google-meet-tips-and-tricks

Google meet application has 4 layout options

1. Auto

2. Slidebar

3. Spotlight

4. Tiled

GOOGLE MEET

Source: https://support.zoom.us/hc/en-us/articles/201362323-Changing-the-video-layout-Active-Speaker-View-and-Gallery-View-#:~:text=Overview,share%20with%20Active%20Speaker%20View.

 

Zoom meet application has 4 layout options

1. Active Speaker View

2. Gallery View

3. Floating thumbnail window.

SKYPE

Source: https://support.skype.com/en/faq/FA34897/how-do-i-switch-views-during-a-skype-video-call

Skype has 4 layout options too.

1. Grid view

2. Speaker view

3. Together mode

4. Large grid view.

ADOBE CONNECT

Source: https://case.edu/utech/sites/case.edu.utech/files/2018-04/AD_CON_EditLayout.pdf

 

Adobe Connect has 3 layout options

1. Discussion

2. Collaboration

3. Sharing

SO WHAT IS THE DIFFERNT BETWEEN THESE PLATFORMS LAYOUT WISE AND WHY ARE GOOGLE MEET, SKYPE AND ZOOM MORE POPULAR THAN ADOBE CONNECT?

 

3 LAYOUT OPTIONS THAT THE PRESENTER CAN CREATE FOR THE USER

Not only can the user choose to view the meeting in browser or application, Adobe Connect also has 3 default (pre-built) layout options for the host to create so the user has a personalised layout for their meeting room. Each layout, contains a different set up with alternative design options for chat pods. These chat pods can be customised and arranged on screen prior to meeting by the host and can also be edited by the user. The user also has access to editing text color, size and can choose to hide the chat pod from their view.

3 DEFAULT OPTIONS A, B AND C

Image Source: Adobe Connect https://helpx.adobe.com/be_en/adobe-connect/using/creating-arranging-meetings.html

My goal here is to pin point the user age group, concerns, preferred layout and customise that experience to their preference.

COMPARING THIS LAYOUT TO WHAT YOUR SEE ON GOOGLE MEET, SKYPE AND ZOOM WHEN FIRST LOGGED IN

 

GOOGLE MEET HOMEPAGE - CHAT CLOSED

SKYPE HOMEPAGE - CHAT CLOSED

ZOOM HOMEPAGE - CHAT CLOSED

All 3 platforms seem to have very similar layouts compared to Adobe Connect Layout.

GOOGLE MEET HOMEPAGE - CHAT OPEN

SKYPE HOMEPAGE - CHAT OPEN

ZOOM HOMEPAGE - CHAT OPEN

INTRODUCING WATSAPP FEATURES INTO ADOBE CONNECT D

Watsapp Brand Guidelines. 

Watsapp follows strict brand guidlines re coloring

Image Source: https://whatsappbrand.com/

Why use these colors?

Image Source: https://whatsappbrand.com/

COLOR BRANDING AND THE MESSAGE IT CREATES

 

"Green

 

Green is the color of money, grassy meadows and ancient forests. Green also symbolizes environmental sustainability; indeed, the word itself is used to describe sustainable industry. Green branding works well for such fields as energy, food, finance, technology and household goods, although the color is seldom used for transportation and apparel brands. If green is the color of choice for your brand, it's worth taking the time to choose the right shade. Dark, muted hues convey a sense of wealth, while bright, neon green seems fun and adventurous.

 

Blue

 

Cloudless skies and still waters demonstrate the calming effect of the color blue. Many brand owners choose to use blue in their branding because it resonates with so many consumers. A trusted friend is known as someone who is "true blue," so it's not surprising that blue suggests reliability, security and responsibility. It is often used in such industries as energy, air travel, finance, technology, health care and agriculture and is infrequently used for apparel, food and automobiles. Because blue appears prominently in the international symbol for information, the color also symbolizes safety and knowledge.

 

Blue on the Internet

 

Green and blue seem similar because they are: The color green is made by mixing the primary colors blue and yellow. Both colors suggest cleanliness, and both work well using white as a contrasting secondary color. However, more companies choose blue than green for their branding. Of the top 100 Internet companies, only four use green as the main color in their brands, compared with 38 companies that use blue branding. A study conducted in 2003 reached the same conclusion, with blue and red brands leading the pack."

Reference: Your Business https://yourbusiness.azcentral.com/marketable-colors-10979.html

GOOGLE DRIVE FILE SHARING

Adobe Connect values itself on security, including a simple file sharing button like this would be a bonus to its platforms for meeting collaboration.

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