A I L I S M A R A

Services Provided

Graphic Design / Web Design / Ecommerce Management / Product Photography / Photo Retouching / Social Media Content Creation / Printed & Digital Marketing Materials / Search Engine Optimisation (SEO)

Overview

For P1 Nutrition, I contributed to the creation of graphic design visuals including the creation of the brands website, resulting in a visually compelling and user-friendly experiences for both Mobile and Desktop interfaces, underpinned by a robust search engine optimization (SEO) strategy to maximise online visibility and drive traffic to their site.

Their site was integrated with an eCommerce management system created to streamline the product purchasing process. I produced high-impact and high-quality product photography with expert photo retouching skills to showcase the quality of P1 Nutritions products for a seamless shopping experience.

Additionally, I created and curated social media content that was engaging and inspiring to their target audience and extended the brand's reach through printed and digital marketing materials including graphics for press releases, product launches, events and for free standing and counter display units, to enhance product visibility enhancing the overall shopping experience.

UX & UI Design

For P1 Nutrition, their priority for creating a compelling website was to blend UX and UI design to elevate the shopping experience for their customers and stockist to drive product sales by crafting a strong brand identity that reflected the high-performance nature of motorsport, ensuring the site design stood out against competitor brands.

The UX design was meticulously planned to guide users effortlessly through the site, with intuitive navigation and streamlined product pages that made shopping both easy and enjoyable. The UI design reinforced the brand's dynamic and competitive spirit, utilising bold visuals, vibrant color schemes, and engaging layouts that captured the attention of motorsport enthusiasts.

This cohesive design approach not only enhanced the user experience by creating a seamless, intuitive, and enjoyable journey, but also ensured that every interaction met the customers needs and keep visitors engaged while shopping online. The design was created to reinforced brand loyalty, setting the stage for increased conversions and a distinctive presence in the market.