Services Provided
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Brand Identity / Logo Design / Web Design / Photo Retouching / Printed Collateral / Search Engine Optimisation (SEO) ​​​​​
Overview
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Ora Skin Clinic was a new aesthetic clinic looking to create a recognisable and memorable presence in the Irish Beauty Industry. We embarked on a comprehensive branding project that focused on creating a cohesive and competitive brand identity.
This involved designing a unique logo that encapsulated the clinic's commitment to natural beauty and advanced skincare and aesthetics. I selected a soothing color palette with soft and natural skin tones to evoke a sense of clean beauty. Complementing the colors, I chose elegant, modern fonts that enhance readability and convey professionalism.
These elements were meticulously integrated into a set of brand guidelines to ensure consistency across all printed and digital platforms, from business cards to social media and web design, creating a unified and recognisable brand image.​​
Web Design
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In developing a website for a Ora Skin Cliic, the primary goal was to create a user-friendly design that seamlessly adapted to both desktop and mobile platforms. I focused on reflecting the clinic's aesthetic, characterised by elegance and simplicity, while emphasising its ethos of natural results.
The website’s layout was crafted to be intuitive and adaptive to both desktop and mobile interfaces, allowing users to easily navigate through services and appointment bookings, and to easily access informative content about beauty tips and treatments.
I chose high-quality imagery that represented the clinic’s ethos, ensuring the online experience resonated with the same sense of trust and professionalism that the clients encountered in person. This cohesive design approach not only enhanced user experience but also strengthened the clinic’s brand presence in the digital space.​​​
