Services Provided
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Brand Identity / Logo Design / Web Design / Ecommerce Integration / Product Design / Product Photography / Photo Retouching / Printed Collateral / Social Media Content Graphics / Search Engine Optimisation (SEO) ​​​​​
Overview
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For the launch of a new candle and soap brand, a comprehensive creative project was developed, encompassing every aspect of brand identity. The process began with defining a unique brand identity that captured the essence of tranquility and luxury, leading to the creation of a logo that combines elegant typography with a minimalist icon representing natural elements like the lavender leaf used.
A cohesive color palette was selected, featuring soft, earthy tones like natural linen, warm beige, and dark wooden tones to evoke a sense of calm and nature with product names crafted to reflect the brand’s ethos. The packaging design was created to incorporate sustainable materials with sleek, minimalist graphics that mirror the brand's aesthetic.
Web design focused on a user-friendly interface with visually appealing layouts, integrating the brand’s colors and imagery while social media graphics and content were crafted to create a consistent narrative, using high-quality visuals and engaging captions to tell the brand’s story, highlighting product benefits, and fostering community engagement. ​​
Web Design
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Mysa Ecommerce site was crafted with a clean, intuitive layout, allowing customers to easily navigate through product categories, learn about the brand’s story, and understand its commitment to sustainability while getting a feel for the brand’s eco-conscious values and its family-oriented ethos.
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Warm, inviting visuals of the family at work—crafting candles, mixing soaps, and packaging products—were integrated throughout the site to build a personal connection with visitors with color palettes incorporated of earthy tones and natural textures, including hand drawn illustrations, that reinforced the brand's dedication to the environment.
Shopping was streamlined with simple, clear product pages, detailed descriptions of ingredients, and easy checkout options, ensuring that customers felt both connected to the family behind the brand and confident in their eco-friendly and sustainable purchases.​​​
