Services Provided
​
Graphic Design / New Product Development / Product Photography / Photo Retouching / Printed Marketing Materials / Meta Ads Content Graphics ​​​​​
Overview
​
As a Graphic Designer at Dripping Gold, I was responsible for shaping the visual identity of the brands products through innovative and on trend artwork and packaging design. My work involved developing concepts, selecting color palettes, and ensuring that the products and packaging were both aesthetically pleasing and functionally sound.
Additionally, I created a range of marketing materials, including digital and print assets, to support product launches as well as product photography for press releases and social media pcontent. These materials were designed to engage our target audience, highlight key product benefits, and drive sales across various platforms.
Through a keen understanding of brand identity and consumer preferences, I contributed to the successful launch of multiple products by designing eye-catching graphics, ensuring cohesive and impactful visual communication at every touchpoint as well as enhancing the shelf appeal of the brands products.​​
​New Product Development
​
As a Graphic Designer for a Dripping Gold, I played a crucial role in the New Product Development process, focusing on creating innovative concepts and mockups that aligned with the brand's vision. My tasks involved researching market trends and consumer preferences to inspire and develop unique product ideas.
I translated these insights into detailed design concepts, which included everything from packaging aesthetics to product form and functionality. I then created high-fidelity mockups that provided a clear and tangible representation of the final product, allowing the team to visualize the design before moving into production.
These mockups were essential for internal presentations, feedback sessions, and collaboration with other departments, ensuring that each new product was not only visually appealing but also resonated with our target audience. My contributions were pivotal in bringing new and exciting products to market, helping to maintain the brand’s competitive edge.​​​
