Services Provided
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New Product Development / Website Graphics / Newsletter Design / Printed Marketing Materials / Photo Retouching / Product Photography / Meta Ads Graphics
Overview
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As a Graphic Designer at Dripping Gold, I was responsible for shaping the visual identity of the brands products through innovative and on trend artwork and packaging design. My work involved developing concepts, selecting color palettes, and ensuring that the products and packaging were both aesthetically pleasing and functionally sound.
Additionally, I created a range of marketing materials, including digital and printed assets, to support product launches as well as product photography for press releases and social media content. These materials were designed to engage the brands target audience by highlighting key product features to drive sales across various platforms.
Through a keen understanding of brand identity and consumer preferences, I contributed to the successful launch of multiple products by designing eye-catching artwork, ensuring cohesive and impactful visual communication at every touchpoint as well as enhancing their online and in store shelf appeal of the brands products.​​
​New Product Development
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I played a crucial role in the New Product Development process for Dripping Gold, focusing on creating innovative concepts and mockups that aligned with the brand's vision. My tasks involved researching market trends and consumer preferences to inspire and develop unique product ideas.
I translated these insights into detailed design concepts, which included everything from packaging aesthetics to product form and functionality. I then created high-fidelity mockups that provided a clear and tangible representation of the final product, allowing the team to visualise the design before moving into production.
These mockups were essential for internal presentations, feedback sessions, and collaboration with other departments, ensuring that each new product was not only visually appealing but also resonated with the brands target audience. My contributions were pivotal in bringing new and exciting products to market, while helping to maintain the brand’s competitive edge.​​​