Services Provided
New Product Development / Website Graphics / Photo Retouching / Product Photography
Overview
As a graphic designer for Bahama Body, I utilized a variety of skills to create compelling visual content that aligned with the brand’s identity, ensuring consistency across product packaging and promotional materials.
My work involved maintaining the brand’s identity through cohesive design elements that resonated with its target audience. I collaborated closely with the buying team, on new product development, creating graphics and packaging that highlighted key product benefits.
Additionally, I conducted thorough market and trend research to stay ahead of industry shifts, ensuring the designs appealed to current consumer preferences. Product photography and image retouching were also key responsibilities, where I enhanced images to emphasise the product's quality and achieve a flawless, natural look.
New Product Development
In the process of new product development for Bahama Body, I played an integral role by designing graphics for artwork, conducting product research, and creating product mockups. I researched industry trends and competitor products to gather insights that informed the visual design direction, ensuring the new product stood out in the market.
Using both 2D and 3D rendering techniques, I developed realistic mockups that accurately represented the product's packaging and overall aesthetic. These renderings were essential for internal presentations and pre-production reviews, allowing the team to visualize how the final product would look on the shelves.
The graphics I designed were tailored to highlight the product's features and align with the brand's identity, and unique bold eye-catching colorus, helping to create a cohesive and market-ready product to increase brand visibility, both online and in store, to boost product sales.